Women are the dominant group when it comes to playing on mobile devices. Approximately ⅓ of adults and 40% of children started playing games at the start of the pandemic.
For the sixth time, Kraków Technology Park will present its nationwide research of Polish gamers - Polish Gamers Research 2020. The authors will introduce their findings on the 17th of September during Digital Dragons Online the biggest B2B conference for the game industry in Central Europe. The Regular Pass is free and it allows to view lectures freely.
This year’s research was conducted in May during lockdown due to the ongoing pandemic threat. That’s why the authors - Kraków Technology Park and Polish Gamers Observatory decided to include questions about the pandemic, and it’s influence on consumer behaviour. Viable data was obtained from over 1700 respondees, which provided insight into the mechanisms behind the habits of gaming, spending money on and in games.
Women are the dominant group playing on mobile devices - smartphones and tablets, and BLIK is the new flavoured payment method. The authors also noticed an increase in interest of e-commerce platform as a place to buy games and the changes in expenses when it comes to games.
As in the previous year, the authors of the research concentrated on children behaviour when it comes to gaming. They established a worrying trend as children and their parents ignore the Pan European Game Information- PEGI rating. Children play games outside their recommended age restriction.
The whole report of the Polish Gamers 2020 will be published at the end of the year as part of the complex report State of Polish Game Industry. The whole report will contain information about the state of Polish businesses from the industry and the trends within them.
Kraków Technology Park initiated and concluded the research of consumer behaviour when it comes to gaming - The Polish Gamers Research, the first one was published in 2014. The last published report dealt with the specifics of the Warsaws game dev industry. Currently, the Polish Gamedev Research is in preparation.